More than anything, I'm interested in promoting the Arts. Therefore I recommend the following site for some great tips on building an audience.
http://connectarts.australiacouncil.gov.au/
The website (provided by the Australia Council) helps you navigate your way around the unique and specific needs of 'Arts' Marketing.
The case studies provide some great examples too.
I thought it was a wonderful resource, I hope you find it useful too.
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